Get Out of Your Minivan and Into Our Spaceship
As part of Edward Boches' Strategic Creative Development course at Boston University, we took on the challenge of attempting to write a book in three hours. In that time period, we divided ourselves into 12 teams each consisting of one writer and one art director. We then conceived, wrote, edited, documented, drew, and designed a 12 chapter book about the next generation of advertising. The final product was "Get Out of Your Minivan and Into Our Spaceship." Below is the book (view in full screen), as well as a case study video.