After numerous inquiries about when Dollar Shave Club would produce a new promo video, the company has released a new video and a new product. Instead of promoting the online sale of their razors for just a dollar, this video is for butt wipes known as “One Wipe Charlies.”
The company claims that One Wipe Charlies are the fastest, cleanest, and manliest way to handle your business and you only have to wipe once. The wipes come in packs of 40 for $4 and are exclusively for Dollar Shave Club members.
The company claims that One Wipe Charlies are the fastest, cleanest, and manliest way to handle your business and you only have to wipe once. The wipes come in packs of 40 for $4 and are exclusively for Dollar Shave Club members.
Unfortunately, I don’t think Dollar Shave Club hammered it home with this one. Maybe I just hold them to a higher standard given the humor of the razor video. This video and product aren’t doing it for me.
The razors were successful because they solved a problem. Most men use razors. They want a razor that is going to give them a clean shave and not irritate their skin. They hate paying an arm and a leg for the razor and then for the replacement blades. So Dollar Shave Club gave them low-cost, quality razors and sent four or five replacement blades to them each month.
With the One Wipe Charlies, the company is asking men to alter the way they clean up after bowel movements. There really isn’t a consumer benefit because I’m sure there aren’t many men that have toilet paper issues, or who would at least admit it. And not to sound gross, but one wipe may not be too sanitary.
Wipes are wipes. They have tons of different uses. Promoting these strictly as toilet paper substitutes may not have been the best idea. It may have been more profitable to show the many benefits of wipes rather than singling out just one.
While the original Dollar Shave Club video was ridiculously funny and the razors were a hit, I think the wipes video was weak in comparison and don’t expect much in sales. Hopefully I’m wrong because I’d hate to see this company fail. And hopefully, video and product number three will return to the great quality of the first one.
The razors were successful because they solved a problem. Most men use razors. They want a razor that is going to give them a clean shave and not irritate their skin. They hate paying an arm and a leg for the razor and then for the replacement blades. So Dollar Shave Club gave them low-cost, quality razors and sent four or five replacement blades to them each month.
With the One Wipe Charlies, the company is asking men to alter the way they clean up after bowel movements. There really isn’t a consumer benefit because I’m sure there aren’t many men that have toilet paper issues, or who would at least admit it. And not to sound gross, but one wipe may not be too sanitary.
Wipes are wipes. They have tons of different uses. Promoting these strictly as toilet paper substitutes may not have been the best idea. It may have been more profitable to show the many benefits of wipes rather than singling out just one.
While the original Dollar Shave Club video was ridiculously funny and the razors were a hit, I think the wipes video was weak in comparison and don’t expect much in sales. Hopefully I’m wrong because I’d hate to see this company fail. And hopefully, video and product number three will return to the great quality of the first one.
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