Todd Buckholt Copywriter
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Just when you thought you've seen it all.

5/20/2013

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Facial hair. Some say it’s unsanitary and nasty. Others, like myself, say it’s a man’s way of expressing his creativity. And then there’s Cornett-ISM, a Kentucky-based ad agency that sees it as an advertising opportunity.

The agency has created the concept of “beardvertising” and developed the “beardboard,” a miniature billboard that clips onto a beard. Hairy hunks can earn up to $5 a day for sporting a brand’s message on their face.  

I think this idea is pure genius. It’s not just because I have a beard and can appreciate a face full of fur. But beards are so commonplace and seen by everyone. A beard isn’t something you can try to block out of your vision and it’s impossible to hide. It’s guaranteed eyeballs on the ad and will probably gain more attention because of its obscurity.

Think of the last time you saw a fabulous, “Duck Dynasty” status beard. I’m sure, either out of awe or disgust, you glanced at it for a few seconds. Now imagine that same beard with a beardboard in it. You’d probably stare at it even longer, and try to read the message.

I think this idea could be huge. Cornett-ISM has already gotten approval from business partners A&W (fast food chain) and Eagle One (automotive products). The trick is going to be getting enough beards to make it worthwhile. I can definitely see it working with the hipster, starving artist, and poor college student communities. But others might feel their beard is worth more than $5 a day.

So guys, the next time you’re standing over the bathroom sink with a razor in hand, think of all the opportunities you could have. Don’t let your wife’s repulsion of your jaw bristle prevent you from earning some extra cash. And look on the bright side; the only way to advertise on a “baby-face” is by tattoo.

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A Farewell to The Office

5/16/2013

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Tonight is the final episode ever of NBC's comedy The Office. It's been one of my favorite shows for the past nine years. Here's a list of my top 10 episodes.

10. The Chump (Season 6)

Michael finds out his girlfriend, Donna, is married. Jim and Pam get caught sleeping at the office after spending long nights up with their new baby.

9. The Job (Season 3)

Michael tries to fight Jan's sexual urges, but he caves when he sees she's gotten a boob job. Michael and Jim interview for a job at corporate in New York, and they learn that it's Jan's job. Jan is fired and moves in with Michael. 

8. Diversity Day (Season 1)

Michael imitates a Chris Rock skit, and the office is forced to undergo a racial diversity seminar. A consultant is brought in, but Michael creates his own diversity seminar. 

7. Murder (Season 6)

There is a rumor that Dunder Mifflin has financial troubles. To ease their minds, Michael makes the employees play a murder-mystery role playing game.

6. Weight Loss (Season 5)

Dunder Mifflin branches compete in a weight loss competition. Jim proposes to Pam. Ryan returns to Scranton as a temp.

5. The Gay Witch Hunt (Season 3)

Michael finds out Oscar is gay and lets his secret out to the whole office. He hosts a meeting about homosexuality where he claims he is open-minded and doesn't mind gays.

4. The Dundies (Season 2)

The Dundies, Dunder Mifflin Scranton's annual awards, are held at the local Chili's. Michael is the only one that gets excited for the night.

3. Stress Relief (Season 5)

Michael wants employees to relax, but he realizes he is the number one cause of stress. He holds a roast a roast of himself, but then feels hurt at all of the jokes.

2. Goodbye Toby (Season 4)

Michael request a huge carnival in celebration of Toby's last day. Toby's HR replacement, Holly, is hazed and told Kevin is mentally challenged. Jim plans to propose to Pam, but Andy stole the spotlight and proposed to Angela first.

1. Scott's Tots (Season 6)

Michael has to take back a promise he made 10 years ago to pay college tuition for kids. Jim starts employee of the month program, and Dwight rigs it so that Jim and Pam are the winners.
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If I had a dollar for every time someone thought copywriting meant legal copyright stuff, I wouldn't need this portfolio.