Shortly after the Miami Heat won their second straight NBA Championship by defeating the San Antonio Spurs in game 7 last night, Nike launched a commercial encouraging fans to call LeBron James and leave a message. It begins with a phone ringing and it clicking over to LeBron’s answering machine. Then it’s followed with a barrage of congratulatory messages from the likes of Spike Lee, Warren Buffet, Dr. Dre, Mike Krzyzewski, Phil Knight, Drake, and Bill Russell.
When you dial (305) 767-2226, it actually rings, but just like the commercial, it goes “You’ve reached LeBron. Please leave a message.”
This is a neat feature from Nike. It’s participatory and gets consumers engaged. For the naïve folks, they might actually think that LeBron is going to get their message. If he gets mine, maybe he’ll stop making that stupid face when a call doesn’t go his way and won’t flop anymore.
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