“I go to Hooters for the great wings.”
Of course you do. Just like everyone who only reads Playboy for the articles. And you clearly don’t know great wings until you’ve been to Bidwell Tavern in Coventry, CT.
Hooters, the dominant eatery in the “breastaurant” category, knows it’s more than just the wings. So it’s attempting to modernize its brand to appeal to Millennials. It has seen some tough competition from younger and hipper rivals like Tilted Kilt and Twin Peaks, and it realizes it’s time for a change. Now under new leadership, Hooters is trying to make up ground with better food, updates to its famous uniforms, and a revamp of Hootie, its iconic owl logo.
Of course you do. Just like everyone who only reads Playboy for the articles. And you clearly don’t know great wings until you’ve been to Bidwell Tavern in Coventry, CT.
Hooters, the dominant eatery in the “breastaurant” category, knows it’s more than just the wings. So it’s attempting to modernize its brand to appeal to Millennials. It has seen some tough competition from younger and hipper rivals like Tilted Kilt and Twin Peaks, and it realizes it’s time for a change. Now under new leadership, Hooters is trying to make up ground with better food, updates to its famous uniforms, and a revamp of Hootie, its iconic owl logo.
Seen above, the original Hootie was a scruffy looking owl whose eyes were often criticized for looking like breasts. He looks old, downtrodden, and doesn’t look like he’d be able to stand a chance in a fight.
Welcome the new and improved Hootie. While his eyes still mimic boobs, he looks younger, stronger, and slightly sophisticated. He looks confident, and that confidence could be a sign of the company’s hopes to rebound from its recent declines.
Welcome the new and improved Hootie. While his eyes still mimic boobs, he looks younger, stronger, and slightly sophisticated. He looks confident, and that confidence could be a sign of the company’s hopes to rebound from its recent declines.
I don’t go to restaurants based off of the logo. I go based off of the food. Delicious food leads to Todd’s money. So I think a complete overhaul of the company is what’s best, rather than just a new logo. Changing a logo doesn’t qualify as a re-brand because there are many more aspects to a brand than just the logo. And for a restaurant chain, the food is chief.
However, the logo is still very important, especially for Hooters. The Hootie logo is slapped on to millions and millions of t-shirts each year. Those shirts are then sold in every Hooters restaurant across the globe, as well as online. And with a new logo comes new shirts. So ultimately, the new Hootie could create a spike in merchandise sales. The old Hootie is classic and iconic. But who wants to walk around with an old Hootie shirt, when you can be sporting the chic, newer one?
However, the logo is still very important, especially for Hooters. The Hootie logo is slapped on to millions and millions of t-shirts each year. Those shirts are then sold in every Hooters restaurant across the globe, as well as online. And with a new logo comes new shirts. So ultimately, the new Hootie could create a spike in merchandise sales. The old Hootie is classic and iconic. But who wants to walk around with an old Hootie shirt, when you can be sporting the chic, newer one?
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