What’s your favorite way to enjoy Coca-Cola? Aluminum can? Plastic bottle? Straight from the iconic, glass bottle?
Regardless of the vessel it comes from, Coke says the best way to consume it “ice cold.” And to further cement this notion into the minds of consumers, the soda brand release an ad campaign in Colombia that features Coca-Cola Ice Bottles. These bottles are made entirely of ice, and the label is a rubber bracelet that keeps your hands warm.
Regardless of the vessel it comes from, Coke says the best way to consume it “ice cold.” And to further cement this notion into the minds of consumers, the soda brand release an ad campaign in Colombia that features Coca-Cola Ice Bottles. These bottles are made entirely of ice, and the label is a rubber bracelet that keeps your hands warm.
This is a clever idea because not much is better than an ice cold Coke on a hot, summer day. It’s certainly eco-friendly, and as the ad says the soda is “fria hasta la ultima gota” (Spanish for “cold until the last drop”). These could be a hit worldwide, not just Colombia.
However, I see some issues. What happens when you don’t drink your soda fast enough and your bottle melts? How do you sell these so the ice stay sanitary, yet the soda doesn’t spill? I’m sure Coke is working out these kinks, but until then, you won’t find me drinking from an ice bottle.
However, I see some issues. What happens when you don’t drink your soda fast enough and your bottle melts? How do you sell these so the ice stay sanitary, yet the soda doesn’t spill? I’m sure Coke is working out these kinks, but until then, you won’t find me drinking from an ice bottle.
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