Well Anheuser-Busch, you got me. When it comes to alcoholic beverages, sweet ones aren't my style. Not only do they eventually make my head hurt, but my teeth cringe at the massive amounts of sugar in them. So last week when you announced you were coming out with a hard cider, I kinda shrugged it off.
It didn’t really faze me. I'm shocked you hadn't done so by now. The craft beer craze is taking the country by storm and is eventually going to kick your ass. Many of these breweries have ciders. And with the popularity of well-known ciders like Woodchuck, Magners and Angry Orchard, I'm puzzled this move took you so long.
As I read on about your strategic yet super late to the party decision, there was something that really caught my eye. I generally like to try new alcohols based off of the name and packaging of the brand. If the brewers make a bottle cap, label, or name that can really get my attention, I'll go out of my way to give them my business. So when I discovered the name and logo for your cider, I was hooked.
You call your cider Johnny Appleseed. Everybody who is anybody can find nostalgia in that. Honestly, who didn’t grow up reading books or watching cartoons about Johnny Appleseed? Everything about him screams American icon, from the pot on his head to his sack of apples on a stick. This is an amazing name for a hard cider.
And in terms of the logo, it trumps the name in cleverness. It consists of a letter “A” similar to the one in you’re AB-InBev logo. The crossing line extends out to mirror Johnny Appleseed’s famous stick and on the end of it is a sack of apples. Affixed on the sack is the letter “J.” Even without saying Johnny Appleseed on it, this logo hammers home Johnny Appleseed.
It didn’t really faze me. I'm shocked you hadn't done so by now. The craft beer craze is taking the country by storm and is eventually going to kick your ass. Many of these breweries have ciders. And with the popularity of well-known ciders like Woodchuck, Magners and Angry Orchard, I'm puzzled this move took you so long.
As I read on about your strategic yet super late to the party decision, there was something that really caught my eye. I generally like to try new alcohols based off of the name and packaging of the brand. If the brewers make a bottle cap, label, or name that can really get my attention, I'll go out of my way to give them my business. So when I discovered the name and logo for your cider, I was hooked.
You call your cider Johnny Appleseed. Everybody who is anybody can find nostalgia in that. Honestly, who didn’t grow up reading books or watching cartoons about Johnny Appleseed? Everything about him screams American icon, from the pot on his head to his sack of apples on a stick. This is an amazing name for a hard cider.
And in terms of the logo, it trumps the name in cleverness. It consists of a letter “A” similar to the one in you’re AB-InBev logo. The crossing line extends out to mirror Johnny Appleseed’s famous stick and on the end of it is a sack of apples. Affixed on the sack is the letter “J.” Even without saying Johnny Appleseed on it, this logo hammers home Johnny Appleseed.
So next year, I will definitely be keeping my eyes open for Johnny Appleseed when I head to liquor stores. If it is on the sweet side, I can’t promise I’ll be a repeat customer. But with such a cool logo and name, I can guarantee that there will be a Johnny Appleseed cap in my collection.
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