Facial hair. Some say it’s unsanitary and nasty. Others, like myself, say it’s a man’s way of expressing his creativity. And then there’s Cornett-ISM, a Kentucky-based ad agency that sees it as an advertising opportunity.
The agency has created the concept of “beardvertising” and developed the “beardboard,” a miniature billboard that clips onto a beard. Hairy hunks can earn up to $5 a day for sporting a brand’s message on their face.
I think this idea is pure genius. It’s not just because I have a beard and can appreciate a face full of fur. But beards are so commonplace and seen by everyone. A beard isn’t something you can try to block out of your vision and it’s impossible to hide. It’s guaranteed eyeballs on the ad and will probably gain more attention because of its obscurity.
Think of the last time you saw a fabulous, “Duck Dynasty” status beard. I’m sure, either out of awe or disgust, you glanced at it for a few seconds. Now imagine that same beard with a beardboard in it. You’d probably stare at it even longer, and try to read the message.
I think this idea could be huge. Cornett-ISM has already gotten approval from business partners A&W (fast food chain) and Eagle One (automotive products). The trick is going to be getting enough beards to make it worthwhile. I can definitely see it working with the hipster, starving artist, and poor college student communities. But others might feel their beard is worth more than $5 a day.
So guys, the next time you’re standing over the bathroom sink with a razor in hand, think of all the opportunities you could have. Don’t let your wife’s repulsion of your jaw bristle prevent you from earning some extra cash. And look on the bright side; the only way to advertise on a “baby-face” is by tattoo.
The agency has created the concept of “beardvertising” and developed the “beardboard,” a miniature billboard that clips onto a beard. Hairy hunks can earn up to $5 a day for sporting a brand’s message on their face.
I think this idea is pure genius. It’s not just because I have a beard and can appreciate a face full of fur. But beards are so commonplace and seen by everyone. A beard isn’t something you can try to block out of your vision and it’s impossible to hide. It’s guaranteed eyeballs on the ad and will probably gain more attention because of its obscurity.
Think of the last time you saw a fabulous, “Duck Dynasty” status beard. I’m sure, either out of awe or disgust, you glanced at it for a few seconds. Now imagine that same beard with a beardboard in it. You’d probably stare at it even longer, and try to read the message.
I think this idea could be huge. Cornett-ISM has already gotten approval from business partners A&W (fast food chain) and Eagle One (automotive products). The trick is going to be getting enough beards to make it worthwhile. I can definitely see it working with the hipster, starving artist, and poor college student communities. But others might feel their beard is worth more than $5 a day.
So guys, the next time you’re standing over the bathroom sink with a razor in hand, think of all the opportunities you could have. Don’t let your wife’s repulsion of your jaw bristle prevent you from earning some extra cash. And look on the bright side; the only way to advertise on a “baby-face” is by tattoo.
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