Shortly before halftime of Game 5 of the NBA Finals on Sunday, a rather peculiar (and expensive) ad aired. It was a three-minute spot featuring rap star Jay-Z in his studio. It shows him working with his producers Rick Rubin, musician Pharrell Williams, and several others. They’re trying out beats, writing lyrics, and just chatting.
The spot ends with Jay-Z speaking about his new album “Magna Carta Holy Grail”, which he mentioned would be released on July 4th. Then “The Next Big Thing is Here” flashes on the screen. That’s Samsung’s tagline. Then the album’s website URL comes up. Lastly, it promotes Samsung Galaxy and #MagnaCarta.
The spot ends with Jay-Z speaking about his new album “Magna Carta Holy Grail”, which he mentioned would be released on July 4th. Then “The Next Big Thing is Here” flashes on the screen. That’s Samsung’s tagline. Then the album’s website URL comes up. Lastly, it promotes Samsung Galaxy and #MagnaCarta.
You might be wondering what this has to do with Samsung? Well it has been discovered that the company has teamed up with Jay-Z and purchased one million copies of Magna Carta Holy Grail, and they plan to give them to Galaxy users ahead of the July 4th release. The album will be distributed through a special music app the users will be receiving. Samsung paid $5 for each album.
This is pure genius on both sides. Jay-Z now has a great ad and $5 million dollars in sales before his album is even released. Samsung has another way for it to try and tackle Apple as I’m sure this will spark some intrigue about the Galaxy. All in all, both sides should see benefits from this partnership.
The spot also shows the importance that corporate sponsorships and advertising can have on the music industry. Music sales have been sinking over the past decade. But placements like this Jay-Z spot are ways that artists can attempt to overcome the decline and create a buzz about people buying their music.
This is pure genius on both sides. Jay-Z now has a great ad and $5 million dollars in sales before his album is even released. Samsung has another way for it to try and tackle Apple as I’m sure this will spark some intrigue about the Galaxy. All in all, both sides should see benefits from this partnership.
The spot also shows the importance that corporate sponsorships and advertising can have on the music industry. Music sales have been sinking over the past decade. But placements like this Jay-Z spot are ways that artists can attempt to overcome the decline and create a buzz about people buying their music.
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