Today, my Strategic Creative Development class (#BUSCD) wrote a book. You might think this is no big deal since people write books all the time. But what if I replaced “today” with “this morning.” Or more specifically “from 9 a.m. to 12 p.m.”
You might look at that statement and think it’s impossible. Most books take weeks, month, even years to perfect. There’s no way a group of 24 students could conceive, write, edit, document, draw, and design a book in just three hours. And you’re probably thinking that if I’m not lying, the book is probably crap.
Well now it’s time to be amazed. Not only did we tackle this challenge, we made something that is FRICKIN AWESOME!
Tim Leake and his team at Hyper Island, who wrote Roadkill or Rabbit in three hours, inspired this exercise. The topic was “what we will change, or the advertising industry better watch out, ‘cause here we come.”
You might look at that statement and think it’s impossible. Most books take weeks, month, even years to perfect. There’s no way a group of 24 students could conceive, write, edit, document, draw, and design a book in just three hours. And you’re probably thinking that if I’m not lying, the book is probably crap.
Well now it’s time to be amazed. Not only did we tackle this challenge, we made something that is FRICKIN AWESOME!
Tim Leake and his team at Hyper Island, who wrote Roadkill or Rabbit in three hours, inspired this exercise. The topic was “what we will change, or the advertising industry better watch out, ‘cause here we come.”
Under the guidance of Edward Boches, we split up into 12 teams, each consisting of one writer and one art director. During the first hour, the group as a whole determined the 12 topics we would write about. Then each team crafted a title for their chapter. From 10-10:30, the writers wrote the chapter and the art directors created illustrations. At 10:30, we began compiling, editing, and designing the book.
While the finishing touches may have run a little over our three-hour goal, 95 percent of the work was done by noon, a big accomplishment in itself. And in the end, we produced “Get out of your minivan and into our spaceship. #BUSCD shares thoughts and insights about advertising’s next generation.”
Everyone rose to the challenge and excelled fabulously. We put our talents to use and have something tangible to show for it. This exercise was a great lesson in speed, idea generation, collaboration, decision-making, creativity, thinking, and expression. These are things people in advertising use on a daily basis.
So take that world. We proved you wrong. We wrote a book in three hours. Actually, we didn’t write a book in three hours. We wrote a DAMN GOOD BOOK in three hours.
So take that world. We proved you wrong. We wrote a book in three hours. Actually, we didn’t write a book in three hours. We wrote a DAMN GOOD BOOK in three hours.
Here is a link to the book: http://www.slideshare.net/edwardboches/get-out-of-your-minivan-and-into-our-spaceship-18699662
RSS Feed